Rural King’s Carhartts
Business Criteria and Evidence:
1. Affordable for the company
2. Expect to sell many of the item
3. Expect to sell item quickly
4. Use past sales of item to predict new year’s selling number
5. Presentable to customers
6. Cheap to customers/fair price
7. Variety of colors for customer to choose
8. Great presentation look/durability (may be in the middle so customers buy more)
9. Pleases all ages
Customer Criteria and Evidence:
1. Cheap/inexpensive for the buyer
2. Durable/Heavy material to help in colder weather
3. Lasts long/won’t have to buy another one for a long time
4. Other customer’s experience with them
5. Variation in colors so not everyone has the same one
6. Warmth without being too bulky
7. Comfortable/easy to work in
8. Online reviews help form customer’s opinions
9. “fashionable” for all ages
10. Place to store valuable items (don’t want them to get wet)
The sets of criteria and evidence are not exactly identical. They have similarities and differences. The company wants what is best for them, while still meeting most of the customer’s needs/wants. The customer wants the best quality for their money and they are determined to get it. The company wants cheaper ones because then they can charge the customer more for it and still make a profit. They want the customer’s to give good reviews, though, so other people come in and buy them too.
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